Once the Trademark application is filed with the Registrar of Trademarks, it passes through various stages. In the initial stage, the Trademark Examiner examines the trademark application and if he finds that the application is incorrect or similar to an existing trademark or lacks distinctiveness and is not valid as per various grounds listed in the Trade Marks Act, then he may raise objection against registration of such trademark. If the Examiner raises any objection, the applicant has to submit a trademark objection reply and prove how his mark qualifies for a valid registration. If the Trademark examiner is satisfied with the reply of the applicant, he may accept the trademark, publish it in Trademark Journal and proceed towards registration. However, if he is not satisfied with the reply to the Examination Report, he shall call the applicant for Trademark Hearing by issuing a show-cause notice.
Trademark hearing or TLA hearing or Show Cause Hearing is conducted when the trademark application is objected and response to such examination report is submitted to the Trademark Examiner and he is still unsatisfied with the submissions. The applicant can attend the trademark hearing either in person or through Trademark Agent/Attorney. However, If there is no objection raised, it is passed and then further published in Journal.