Trademark Registration in Kochi

Kochi (also known as Cochin) is a city in southwest India’s coastal Kerala state. Kochi being the financial and corporate capital of Kerala is a highly developed cyber city and has huge business potential. Kochi being an economically developing city, can be a good choice for setting up a business.

When it comes to business, it becomes important to point out the essentiality of trademark registration of your new or existing business.

Intellectual Property Rights are an essential asset class for any business, startup, or enterprise. Developing and protecting intellectual property such as Trademark, Patent, Designs, and Geographical Indication (GI) with proper registration can help them to gain a competitive advantage.

It is essential to obtain trademark registration for the business name/trade name under the Trademarks Act 1999. A trademark protects the owner of the mark by ensuring the exclusive right to use it or grants another person/entity the right to use it in exchange for an agreed consideration.

A trademark (also known as a brand name) may be a name, signature, word, letter, numeral, symbol, logo, device, packaging label, tagline, the shape of goods, or any combination thereof to distinguish it from other similar goods or services originating from another seller.

It is a distinctive sign which identifies certain goods or services as those produced or provided by a specific person or enterprise.

Who can file an application for Trademark Registration?

• An Individual Person
• Joint Owners
• Proprietorship Firm
• Partnership Firm
• Limited Liability Partnership
• Indian or Foreign Companies
• Trust, Society, NGOs
• Banks, Insurance companies, Financial institutions, Stock Market Intermediaries
• Government Ministries, Departments, and Agencies
• Schools, Colleges, Institutions, and Universities

Invented and Coined Marks

• The invented/coined marks mean coining a new word that has no dictionary and does not resemble any other registered or applied trademark such as “Adidas”, “Samsung” etc.
• These are the strongest marks, and thus the easiest to protect.

Arbitrary marks

• Arbitrary marks mean mark which exists in popular vocabulary, but have no logical relationship to the goods or services for which they are used, like “Blackberry” for phones, “Apple” for computers, “Kangaro” for stationery items.
• These marks are comparatively easy to protect and register as a trademark

Descriptive and Suggestive Marks 

• Descriptive marks mean the mark describing the characteristic of the products, like using the mark “Fair” for the fairness creams, using the mark “Print Media” for newspaper publication.
• Suggestive marks mean the mark suggesting the characteristic of the products, like “Habitat” for home furnishings products, like “Airbus” for airplanes.
• These are considered comparatively hard to protect and register as a trademark

Well Known Trademarks

• While adopting any mark, the applicant should also keep in mind and ensure that the mark is not being used by any other person in India or abroad, especially if the mark is well-known.
• India recognizes the concept of the “Well-known Trademark” and the principle of “Trans-border Reputation”.
• Examples of well-known trademarks are Google, Tata, Yahoo, Pepsi, Microsoft, etc.

Generic marks

• Generic marks mean using the name of the product, for the product, like using the brand name “Wood” for furniture, “Jal” for packaged water etc.
• These marks are most difficult to protect as trademarks.