Online Trademark Registration in Bangalore

Bangalore (also called Bengaluru) is the capital of India’s southern Karnataka state. It is widely regarded as the “Silicon Valley of India” (or “IT capital of India”) because of its role as the nation’s leading information technology (IT) exporter. The city has the best entrepreneurial ecosystem and financial environment to start and grow a business.

Moreover, the metropolitan city has a lot of networking opportunities that foster the growth of start-ups in the area. When it comes to business, whether new or existing, trademark registration plays an important role in the protection of your brand identity.

Intellectual Property Rights are a very important asset class for any business, startup, or enterprise. Developing and protecting intellectual property such as Trademark, Patent, Designs, and Geographical Indication (GI) with proper registration can help them to gain a competitive advantage. It is essential to obtain trademark registration for the business name/trade name under the Trademarks Act 1999.

A trademark provides protection to the owner of the mark by ensuring the exclusive right to use it or to authorize another person/entity to use the same in exchange for an agreed consideration.

A trademark (also known as a brand name) may be a name, signature, word, letter, numeral, symbol, logo, device, packaging label, tagline, shape of goods, or any combination thereof to distinguish it from other similar goods or services originating from another seller. It is a distinctive sign which identifies certain goods or services as those produced or provided by a specific person or enterprise.

Who can file an application for Trademark Registration?

• An Individual Person
• Joint Owners
• Proprietorship Firm
• Partnership Firm
• Limited Liability Partnership
• Indian or Foreign Companies
• Trust, Society, NGOs
• Banks, Insurance Companies, Financial Institutions, Stock Market Intermediaries
• Government Ministries, Departments, and Agencies
• Schools, Colleges, Institutions, and Universities

Invented and Coined Marks

• The invented/coined marks mean coining a new word that has no dictionary and does not resemble any other registered or applied trademark such as “Adidas”, “Samsung” etc.
• These are the strongest marks, and thus the easiest to protect.

Arbitrary marks

• Arbitrary marks mean mark which exists in popular vocabulary, but have no logical relationship to the goods or services for which they are used, like “Blackberry” for phones, “Apple” for computers, “Kangaro” for stationery items.
• These marks are comparatively easy to protect and register as a trademark

Descriptive and Suggestive Marks 

• Descriptive marks mean the mark describing the characteristic of the products, like using the mark “Fair” for the fairness creams, using the mark “Print Media” for newspaper publication.
• Suggestive marks mean the mark suggesting the characteristic of the products, like “Habitat” for home furnishings products, like “Airbus” for airplanes.
• These are considered comparatively hard to protect and register as a trademark

Well Known Trademarks

• While adopting any mark, the applicant should also keep in mind and ensure that the mark is not being used by any other person in India or abroad, especially if the mark is well-known.
• India recognizes the concept of the “Well-known Trademark” and the principle of “Trans-border Reputation”.
• Examples of well-known trademarks are Google, Tata, Yahoo, Pepsi, Microsoft, etc.

Generic marks

• Generic marks mean using the name of the product, for the product, like using the brand name “Wood” for furniture, “Jal” for packaged water etc.
• These marks are most difficult to protect as trademarks.