Advertising; business management; business administration; office functions.

Explanatory Note

Trademark Class 35 includes mainly services rendered by persons or organizations principally with the object of:

  1. help in the working or management of a commercial undertaking, or
  2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

Trademark Class 35 includes in particular:-


·       Accounting

·       Administration of consumer loyalty programs

·       Administration of frequent flyer programs

·       Administrative assistance in responding to requests for proposals [RFPs]

·       Administrative assistance in responding to calls for tenders

·       Administrative processing of purchase orders

·       Advertising

·       Advertising agency services

·       Advertising by mail order

·       Advisory services for business management

·       Appointment reminder services [office functions]

·       Appointment scheduling services [office functions]

·       Arranging newspaper subscriptions for others

·       Arranging subscriptions to telecommunication services for others

·       Auctioneering


·       Bill-posting

·       Book-keeping

·       Business appraisals

·       Business auditing

·       Business efficiency expert services

·       Business information

·       Business inquiries

·       Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding

·       Business investigations

·       Business management and organization consultancy

·       Business management assistance

·       Business management consultancy

·       Business management for freelance service providers

·       Business management of hotels

·       Business management of performing artists

·       Business management of reimbursement programmes for others

·       Business management of reimbursement programs for others

·       Business management of sports people

·       Business organization consultancy

·       Business project management services for construction projects

·       Business research


·       Commercial administration of the licensing of the goods and services of others

·       Commercial information agency services

·       Commercial information and advice for consumers in the choice of products and services

·       Commercial intermediation services

·       Commercial or industrial management assistance

·       Competitive intelligence services

·       Compilation of information into computer databases

·       Compilation of statistics

·       Compiling indexes of information for commercial or advertising purposes

·       Computerized file management

·       Consultancy regarding advertising communication strategies

·       Consultancy regarding public relations communication strategies

·       Cost price analysis


·       Data search in computer files for others

·       Demonstration of goods

·       Design of advertising materials

·       Direct mail advertising

·       Dissemination of advertising matter

·       Distribution of samples

·       Document reproduction

·       Drawing up of statements of accounts


·       Economic forecasting

·       Employment agency services


·       Financial auditing


·       Gift registry services


·       Import-export agency services

·       Interim business management

·       Invoicing


·       Layout services for advertising purposes


·       Market intelligence services

·       Market studies

·       Marketing

·       Marketing in the framework of software publishing

·       Marketing research

·       Modelling for advertising or sales promotion


·       Negotiation and conclusion of commercial transactions for third parties

·       Negotiation of business contracts for others

·       News clipping services


·       Office machines and equipment rental

·       On-line advertising on a computer network

·       Online retail services for downloadable digital music

·       Online retail services for downloadable and pre-recorded music and movies

·       Online retail services for downloadable ring tones

·       Opinion polling

·       Organization of exhibitions for commercial or advertising purposes

·       Organization of fashion shows for promotional purposes

·       Organization of trade fairs for commercial or advertising purposes

·       Outdoor advertising

·       Outsourced administrative management for companies

·       Outsourcing services [business assistance]


·       Pay per click advertising

·       Payroll preparation

·       Personnel management consultancy

·       Personnel recruitment

·       Photocopying services

·       Presentation of goods on communication media, for retail purposes

·       Price comparison services

·       Procurement services for others [purchasing goods and services for other businesses]

·       Production of advertising films

·       Production of teleshopping programmes

·       Production of teleshopping programs

·       Professional business consultancy

·       Promotion of goods and services through sponsorship of sports events

·       Providing business information via a web site

·       Provision of an on-line marketplace for buyers and sellers of goods and services

·       Provision of commercial and business contact information

·       Psychological testing for the selection of personnel

·       Public relations

·       Publication of publicity texts

·       Publicity

·       Publicity agency services

·       Publicity material rental


·       Radio advertising

·       Registration of written communications and data

·       Relocation services for businesses

·       Rental of advertising space

·       Rental of advertising time on communication media

·       Rental of billboards [advertising boards]

·       Rental of photocopying machines

·       Rental of sales stands

·       Rental of vending machines

·       Retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies

·       Retail services for works of art provided by art galleries


·       Sales promotion for others

·       Scriptwriting for advertising purposes

·       Search engine optimisation for sales promotion

·       Search engine optimization for sales promotion

·       Secretarial services

·       Shop window dressing

·       Shorthand

·       Sponsorship search

·       Systemization of information into computer databases


·       Targeted marketing

·       Tax filing services

·       Tax preparation

·       Telemarketing services

·       Telephone answering for unavailable subscribers

·       Television advertising

·       Transcription of communications [office functions]

·       Typing


·       Updating and maintenance of data in computer databases

·       Updating and maintenance of information in registries

·       Updating of advertising material


·       Web indexing for commercial or advertising purposes

·       Web site traffic optimisation

·       Web site traffic optimization

·       Wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies

·       Word processing

·       Writing of curriculum vitae for others

·       Writing of publicity texts

·       Writing of résumés for others

Trademark Class 35 does not include in particular:-

  • Services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services).